Speaker Series "Public Relations, Sales & Marketing" | |
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May 19th, 3:00 - 5:00pm | |
BioAlberta and the Alberta Food Processors Association are co-hosting a Speaker Series event to address the topics of Public Relations, Sales and Marketing that are vital to any organization and its products. A business thrives better with all three elements working closely together.
Whether you’re selling a new car or a new medical device, your customers need to understand what your product is, what it does, and what makes it better than the competition. Life science products present a host of marketing challenges compared to other consumer goods: they’re highly complex and their value is best understood by only a small group of sophisticated decision makers.
The techniques used to sell a car won’t help you sell a pharmaceutical. So, how do you make the most of your marketing and PR dollar? With expert advice from Dan Brennan of National PR and Saher Ghattas of Flawless Inbound, you will understand the marketing and PR processes for life science products. You will gain knowledge about how to identify the audience for your marketing and PR, how to reach them, and how to convince them of your product's value.
Don't miss your chance to learn the strategies and tactics of Public Relations, Sales & Marketing from experts in the field!
Speakers:
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Date: |
Thursday, 19th May 2016 |
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Venue: |
SAIT
1301 - 16 Avenue NW || CALGARY ARIS building (Room CA 415) |
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Agenda: |
Introductions: 3:00pm Presentations: 3:05pmQ & A: 3:45pm Networking: 4:00pm |
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Registration: |
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Generously supported by:
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Facility provided by:
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